Passionate about helping you build products that users want and love.

Mission-driven product design leader with 15+ years of experience designing engaging, end-to-end experiences that meet business and user needs.

“Naema has genuine user empathy”

— adam cole, cto + digital health executive

A few projects of mine that I've found to be the most interesting, rewarding, and challenging.

“Naema was a great partner to my product team in bringing user research and customer-centric designs to our customers. She led and established integrations of UX and service design practice by collaborating with key customer-facing stakeholders across the US and Canada. Every stakeholder that I connected Naema to sang her praises.”

— Revathi Srinivasin - Product @ Facebook

Certifications

Articles

HERE’S HOW OPENAI IS PERPETUATING UNHEALTHY STEREOTYPES

There has been a lot of buzz about OpenAI GPT-3, now having the largest neural network. Does it mean the AI problem has been solved? Continued…

best practices for modals/overlays/dialog windows

Modals, Overlays, Dialogs, whatever you call them it’s time to revisit this UI pattern. When they first came on the scene, modal windows were an elegant solution to a UI problem. Continued...